Anthony (Tony) K. Lee

Welcome to Mind0.0 — I’m Anthony, Co-founder of Value-Centered Coaching Method

My Story
Born in Korea. Raised in America. Transformed through China and Japan.  Fluent in English, Korean, Chinese and Japanese both written and verbal.  What began as an identity crisis became a lifelong lesson: culture shapes us, but values define us. Over 24 years working across continents, I discovered that the key to authentic leadership and human connection isn’t nationality or sharing same cultural background — it’s clarity of values.

 

Why I Do This
I believe that trust is built on what truly matters to us as individuals, not the categories we belong to. My mission is to help people uncover those values within themselves and between each other — so they can lead, connect, and collaborate with meaning and integrity.  That is my life purpose which brings me the biggest joy! 

 

My Approach:

I use a blend of human-centered coaching and AI-driven insights to visualize intrinsic values, uncover hidden drivers, and turn invisible assumptions into conscious, meaningful action. It’s a way to make the unseen seen — and to build trust through what actually matters, not what we presume about one another.

The Intrinsic Values Alignment Model (IVAM™)

Phase 1: Personal Values Discovery & Alignment

Goal:
Help individuals identify their intrinsic values, understand how those shape their thoughts, actions, and emotions — and design daily actions and decision-making systems that align with those values.  As a result, they can proactively improve their lives by one action, however small, at a time. 

Services:

  • 1:1 Assumption Awareness & Values Discovery Coaching

  • Intrinsic Motivation Mapping (AI-powered tool)

  • Life Alignment Action Planning and Tracking (AI-powered tool)

Phase 2: Cross-Value Connection & Collaboration

Goal:
Help teams, families, and groups uncover individual value systems, surface invisible value tensions, and build a conscious system of trust, empathy, and mutual respect.  As a result, they will have a system in place to follow consistently and independently. 

Services:

  • Cross-Value Team Building Coaching

  • Backstage Communication Coaching & Facilitation (AI-powered tool)

  • Shared Values Discovery, Action Planning & Tracking

  • Multicultural, Multidisciplinary Team Connection Workshops

Who I'd love to help

If you are ...

 

  • Professionals at a career crossroads
  • Leaders feeling disconnected from their work or teams
  • People navigating identity challenges (cultural, generational, or personal transitions)
  • Entrepreneurs or creatives craving clarity about what truly matters to them
  • Anyone struggling with “success without satisfaction”
  • Anyone struggling with "work & life" balance 

 

 

  • Multinational or multicultural teams struggling with invisible tensions

  • Leadership teams dealing with unspoken misalignments in priorities or working styles

  • Cross-functional project teams (sales, engineering, marketing, etc.)

  • Startups scaling quickly and losing clarity on shared values

  • Remote or hybrid teams wanting to build trust and authentic connection

  • Family-owned companies where personal values and business values collide

 

You've come to the right place!

“Working with Tony has been a game-changer for my career in China. His sessions are more than coaching, rather a combination of mentoring, consulting and training.  His grasp in Japanese language and culture is unparalleled. Highly recommend!”

Sakamoto Atsushi -- Toyota Motor China

Contact Anthony

I help individuals and teams uncover, align, and live their values.  Feel free to contact me with any questions or to schedule an appointment. Initial session is free with no obligation what so ever! And don't worry, I don't have energy or time to bug you with spam emails^^